‘Tis the Season for New Bracelets - Introducing the India Collection

We made our way through the chaos to the Janpath market, which was chock-full of inspirations for our newest collection, from a set of multicolor beads mixed with gold and silver (reflecting the colors of India mixed with sequins in saris) to our own guide’s technicolor strings delicately tied around his wrist. Turns out they were holy, blessed by priests at temples in Varanasi, a holy city where people go to cremate their dead.

These lovely string bracelets are commonly worn as a source of protection, good fortune, and health—and we knew we needed to seek them out. After a wild goose chase through the many markets of Rajasthan, our search culminated at a shop in the blue city of Jodphur, colored to keep buildings cool during the scorching summer months.


Color is delightfully pervasive in India—bold and bright, you can find it everywhere from buildings to saris, and it always has a meaning. Jodhpur’s blues, Jaipur’s pinks, and the Holi festival’s technicolor powders were particular sources of inspiration for this collection, though all of these colors make an appearance:

• Orange: Symbolizes the protective powers of Hanoman
• Green and yellow: They are said to bring fame and health, courtesy of  the sun god Surya
• Pink: The Goddess Gaudi imparts overall wealth and health
• Black: The color of Lord Bhairav, a protector
• Blue: Another symbol of protection
• Purple: A purifying color
• Red and yellow: Together, they symbolize Jupiter and wealth