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Our Mission

More than a bracelet … a movement connecting people around the world through the greatest love story ever told.

The #loveisproject is about more than creating sustainable livelihoods in Kenya. It's about Love. Love is universal. And so is our appetite for storytelling. The #loveisproject exists to share the story of Love – in all its good, bad, joyful and painful guises – via an authentic movement from the ground up. We've seen how connecting others through the universal truth of love brings laughter, joy, and happiness.

We hope you'll join us on our journey to tell the greatest love story ever told.