HOW IT ALL BEGAN
CHAPTER 1 | ALL ROADS LEAD TO LOVE
Hi! I’m Chrissie Lam—the founder of Love Is Project. In 2012, I left my job in corporate fashion and moved to Kenya where I met a group of women in the Maasai tribe. These women made vibrant, high-quality, and gorgeous beaded items. Blown away by their craft and compassionate community, I worked with these artisans to design a bracelet emblazoned with one powerful word: LOVE.
Why LOVE? Well, in a world that can feel heavy, divided, and discouraging at times, there is only one thing that helps us to thrive—LOVE. It’s the single common thread that connects us all. So, with one small idea and one bracelet, I founded Love Is Project.
Hi! I’m Chrissie Lam—the founder of Love Is Project. In 2012, I left my job in corporate fashion and moved to Kenya where I met a group of women in the Maasai tribe. These women made vibrant, high-quality, and gorgeous beaded items. Blown away by their craft and compassionate community, I worked with these artisans to design a bracelet emblazoned with one powerful word: LOVE.
Why LOVE? Well, in a world that can feel heavy, divided, and discouraging at times, there is only one thing that helps us to thrive—LOVE. It’s the single common thread that connects us all. So, with one small idea and one bracelet, I founded Love Is Project.
Fast-forward to 2014 and 50 countries later, a collection of LOVE stories began to unfold. It always started with the same question: What does LOVE mean to you? After sharing stories on social media of people wearing this special bracelet, supporters around the world felt moved to get involved.
With each bracelet sold, Love Is Project empowers thousands of female artisans in developing countries around the world through fair wages, healthcare, education, and more, paving the way to a positive future ahead.
Fast-forward to 2014 and 50 countries later, a collection of LOVE stories began to unfold. It always started with the same question: What does LOVE mean to you? After sharing stories on social media of people wearing this special bracelet, supporters around the world felt moved to get involved.
With each bracelet sold, Love Is Project empowers thousands of female artisans in developing countries around the world through fair wages, healthcare, education, and more, paving the way to a positive future ahead.
CHAPTER II | HOW WE'VE GROWN
What started as a personal passion project, blossomed into a global movement.
At first, we just worked with artisans in Kenya, Indonesia, and Ecuador because all three countries sit on the equator line—symbolizing how LOVE connects us all, through one global rotation.
However, we now work with artisans in 10 countries and provide jobs and new opportunities to 2,000 female artisans across the globe. One bracelet at a time, we’ve been able to impact the lives of thousands through job opportunities, financial freedom, and charitable donations. We believe in meeting the moment whenever a community needs our support.
Here are a few ways our community is showing up:
In 2018, we donated 1,600 LOVE bracelets to Marjory Stoneman Douglas High School as a symbol of support & solidarity in the wake of the tragic school shooting.
In 2019, we sponsored the 20th Anniversary Marathon in Lewa, Kenya, focusing on efforts in wildlife, conservation and community.
In 2020, in response to the COVID-19 pandemic, we:
• Launched our LOVE Grows Program, a long-lasting initiative to empower locals to grow their own farming practices and skills so families can thrive—physically and economically.
• Donated a portion of proceeds from the India Collection to ACCESS Development Services, an organization in India that strives to create sustainable livelihoods and support poverty reduction in India. We also donated masks,sewing machines, supplies, and food to our artisan partners in Uttar Pradesh.
• Funded food gardens in partnership with RENEW Bhutan as an extension of our LOVE Grows Program.
We continue to catch the eye of some of our favorite celebs!
See who’s sporting LOVE right now.
CHAPTER III | WHERE WE'RE HEADED NEXT
Well, we’ve got a few things up our sleeves.
Look, ma. I’m on TV!
We went on a wild journey in late 2020 and appeared on Shark Tank! Episode is airing January 15, 2021. Be sure to tune in. Because nothing says love like dragging your 70 years old mom out of retirement to help with operations and finances, I brought her on the show too! ;-)
We’re expanding our product offerings, woohoo!
After launching our first-ever book documenting LOVE stories from all over the world, The Greatest Love Story Ever Told, we’re launching a second edition very soon! These stories give you a first-hand look at the unique cultures, talented artists, and inspiring people who teach us what it means to LOVE and all the ways you can LOVE.
We are launching a quarterly membership in 2021 so people can get LOVE delivered straight to their doorstep. Sign up to get the details as soon as it launches.
We’re growing our community!
We're honored to be featured by Facebook for Women's History Month with over 3.5 million views and counting! It goes to show empowered women, empower women.
In 2021, we’re launching an affiliate ambassador program so everyone can spread even more LOVE in their communities. We’re also inviting people to share their LOVE stories with us on the blog and on social media
More artisan partnerships. More impact. ♥
Our goal will always be to empower artisan communities worldwide via an ethical supply chain of love. We look forward to growing our partnerships with global artisans and making a difference.
CHAPTER IV | HOW TO GET INVOLVED
• CHOOSE LOVE: Shop the Love Is Project Collection. Wear and gift a LOVE bracelet knowing your purchase supports an ethical supply chain of LOVE.
• CONNECT with us on social: Follow us on Instagram (@loveisproject) or Twitter (@L0veisproject). Share your story and definition of LOVE with us! Use #LoveIsProject for a chance to be featured on our channels.
• BECOME AN AMBASSADOR: Choose LOVE every day by joining our affiliate program so you can spread more LOVE in your community.
• JOIN THE JOURNEY: Drop your email in the box below to join the community and stay updated on the collective global impact of choosing LOVE + you'll get first dibs on new handcrafted styles, community discounts, and more!
I believe LOVE is passion for what you do. Love Is Project is truly a labor of LOVE. Between my mother, Gladys Lam, and myself, we singlehandedly run this organization full-time. We are the definition of a scrappy, big-hearted start-up always looking to meet the moment and jump in to help where we can. Powered by LOVE and a tribe of collaborators, mentors, friends, and a worldwide support system, Love Is Project exists. ♥
Join me as we help improve the lives of people around the world through the power of LOVE.
